If you’ve looked at the prices of autoresponders that
are available online, you may have decided to search
for and use a free autoresponder for your marketing
needs. Using free autoresponders is acceptable in
certain situations, and in the world of Internet
marketing, any autoresponder is better than not
using an autoresponder at all!
Your first option for a free autoresponder should be
the one that comes with your webhosting account –
if you have a webhosting account. These
autoresponders can easily be set up through the
control panel of your website, and they do not
contain advertisements from the autoresponder
company or webhosting service. If you do not have
a hosting account, or your hosting
account does not include autoresponders, there are
other options that you can pursue.
There are many free autoresponder services to
choose from. These services are free, because the
company makes their money by placing a small
advertisement in each message that your
autoresponder sends out. These advertisements
may appear at the top of your auto responses, or at
the bottom, depending on which company you use.
Many paid autoresponder services offer a free version
as well. These free versions may or may not include
advertisements in the outgoing messages. These
lighter versions of the paid autoresponders typically
do not include many of the powerful features of the
paid versions. But if you don’t need the more
advanced features, this is a great choice.
Most free autoresponders have a limit on the number
of subscribers you can have. Many people start out
with the limited free versions, and then upgrade to
the paid versions once their lists are large enough
to exceed those limits. Many marketers don’t feel
that the expense of the autoresponder is warranted
until the list that they are building is turning a profit.
From a business standpoint, this makes sense.
As the owner of a business, you are the only one
who can decide whether you need a paid
autoresponder service, or if a free one will do the job.
If your list is small, a free autoresponder should do
everything that you need it to do, but as your list
grows, you should definitely consider upgrading.
However, having the small advertisements that the
free services place in the outgoing
messages may present a problem if the ads
compete with what you are trying to sell. They may
even pose a problem if they do not directly compete
with your product or business. Again, this depends
on what you are trying to accomplish with your
autoresponder.
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